Creative Business Brochure Ideas

Business brochures have been out in the market for years. The purpose of each brochure will vary depending on the business that it's created for, but how effective your brochure will be all comes down to its visual appeal. Read on to find out how you can make your brochure stand out from the crowd!

Match Your Brand

Your brand identity should be your main guide to coming up with a creative brochure designs. No matter how sophisticated or elegant your brochure is, it won't impress customers if it doesn't remain true to your brand. If anything, it will either turn people away from your company or confuse them! Your brand identity should provide you with direction for the look, feel, and colour scheme of your brochures.

Size Matters

The standard size for typical business brochures is 11 by 8.5 inches. Get creative and consider breaking those standards with a much larger brochure size. Larger brochures are more likely to get picked up and be read for longer. They are also more impressive than the average size, so we strongly recommend you consider going big.

Simplicity for the Win

The last thing you want your brochure to do is overwhelm potential customers. A simple design will make your brochure more sophisticated and elegant. Consider using a monochromatic colour scheme with a few contrasting elements (e.g. your logo). This will make your information pop off the page. Simplicity also means making sure you are only providing information for your target market. Too much information can easily drive off members of your target market since they'll have to sift through it all to see what applies to them. Also, use easy to read language and make sure you don't go overboard with different font styles (3 max).

Unusual Shapes

A well thought out and differently designed brochure shape is always eye catching. Get creative and come up with a brochure shape that is unique, and relevant to your business. One particularly impressive kind of brochure is orange shaped. The pages peel back piece by piece with different information on each slice. It is a hard to forget design, which is exactly what you want in a business brochure.

Always Include Pictures

Pictures add interest and colour to your brochure. Make sure that all of your pictures are high-resolution so that there aren't any pixelated or blurry images. Also, avoid using anything that looks like it could be a stock image. Investing in good quality photos of your products, people, and location will pay off in the long run. It establishes a level of trust with your potential customers and also shows them that you care about creating a high-quality product.

Westmount: The Only Supplier You Need

Contact Us Today! Email: sales@westmountsigns.com Phone: 519-885-1400. Westmount Signs is highly experienced in all things signs and printing. Our team of experts can offer a full array of solutions to get your business the visibility it needs. We save you time by managing all aspects of every signage, graphics, and printing project for you. Check out what our customers have to say about us here. We also install, service, and maintain all of your signage products. Source: http://www.ordermatic.com/news/m.blog/25/the-importance-of-a-well-designed-menu-board